See exactly what your ad dollars made you.
Google Ads for small businesses and online stores, tracked from the first click to real revenue. Run by a former Googler. One person, always reachable.
- 6 years at Google
- Month-to-month
- You own your accounts
- Based in Owosso, MI
- Orders
- 412
- Cost per order
- $15.15
- New buyers
- 268
Most ad reports tell you about clicks. You need to know about sales.
Impressions, clicks, “conversions” that might be a two-second page visit. Most small businesses pay for ads every month and still can’t answer one question: what did that money actually bring in?
That’s the first thing I fix. Then we spend more on what works and cut what doesn’t.
Tracking that ends at the sale, not the click
Most tracking stops when someone fills out a form or adds to cart. Mine follows each customer to the actual sale, then feeds that revenue back into your campaigns so they learn what makes you money. I build it and run it. You see the results.
Every sale credited
Orders, calls and booked customers tied to the exact campaign, keyword or product that earned them.
Refunds and no-shows subtracted
Your numbers reflect money you kept, not just money that came in.
Campaigns that learn from revenue
Bidding shifts toward the searches and products that pay, and away from the ones that only get clicks.
Works with what you already use, including Shopify, WooCommerce, BigCommerce, HubSpot and most CRMs.
Your dashboard, from the first month
Every client gets a live dashboard showing what was spent, what came in, and what it turned into. No logins to five platforms, no 30-page PDFs.
- Ad spend
- $6,240
- Orders
- 412 268 new customers
- Cost per order
- $15.15
- Revenue from ads
- $41,880 Net of refunds
- Return on ad spend
- 6.7x $6.71 back for every $1
Revenue from ads, by week
Orders matched to ad clicks
Recent sales
Every order, call and form, with the campaign it came from
| Type | Campaign | Result |
|---|---|---|
| Order | Shopping: best sellers | $184 |
| Order | Performance Max | $312 |
| Call | Search: wholesale | Quote sent |
| Order | Meta: returning visitors | $68 |
| Refund | Shopping: trail shoes | −$54 |
Example layout with made-up numbers for a fictional business. Your dashboard uses your real account data.
Cost per salePer order or per new customer, not per click. The number that tells you if advertising is worth it.
Every sale accounted forOrders, calls and forms, where each came from, and refunds subtracted so the numbers stay honest.
Monthly walkthroughA 30-minute call where I explain what changed, what I’m testing, and why.
What I handle
Google Ads is my specialty. Everything else exists to make your ad spend measurable and profitable.
Google Ads management
Search, Shopping, Performance Max and local campaigns, built around the products and customers that actually make you money.
- Account audit and restructure
- Keyword and search term cleanup, weekly
- Merchant Center and product feed cleanup
- Ad copy and landing page recommendations
- Bidding tuned to revenue, not clicks
- Budget pacing so you never overspend
- Ecommerce tracking
- Purchase tracking for Shopify, WooCommerce and other platforms, with order value, new vs. returning customers and refunds.
- Call and form tracking
- Tracked numbers and form tracking so every lead is tied to its source.
- Revenue tracking
- My own setup that connects ad clicks to real sales and feeds the results back to Google. Included on Revenue and Fractional CMO plans.
- Analytics setup
- Google Analytics 4 and Tag Manager installed and configured properly, so the numbers can be trusted.
- Meta ads
- Facebook and Instagram campaigns, from prospecting to retargeting, tracked the same way.
- Fractional marketing lead
- A marketing person on call for the bigger questions: budget, vendors, your website, what to try next.
One person. Always reachable.
I’m Ryan Eckerson. I spent six years at Google and now help small businesses and online stores get real results from their ad budgets.
When you work with Unrivaled SEM, you work with me. No account managers, no handoffs to a junior, no ticket system. If you have a question about your ads, you call or text me and get an answer.
- You talk to meThe person doing the work is the person you call.
- Replies within one business dayUsually much faster.
- You own everythingYour ad accounts, data and tracking stay yours if we ever part ways.
- No long contractsMonth-to-month after onboarding. I keep your business by earning it.
How we get started
A structured onboarding, so tracking is right before a dollar is spent on new campaigns.
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Within 3 business days
Free audit
I review your Google Ads account, tracking and landing pages, then send written findings with fixes ranked by impact.
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30 minutes
Recommendations call
30 minutes to walk through the audit, your goals and a plan. You get a clear quote. No obligation.
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Weeks 1–2
Tracking build
I set up your tracking, connect your store or CRM, and build your dashboard. I need admin access to your ad accounts and website.
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Week 3
Launch and optimize
Campaigns rebuilt or launched with tracking in place. Weekly search term cleanup and bid adjustments from day one.
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Every month
Monthly review
Your dashboard, plus a short call on results, what I changed and what’s next.
A good fit if you
- Run a local business or an online store
- Spend, or plan to spend, $1,000+ a month on ads
- Can share sales data from your store, CRM or a simple sheet
Probably not a fit if you
- Want guaranteed rankings or results by next week
- Need a full creative agency for video and branding
- Can’t give access to your ad accounts
Simple monthly pricing
A flat management fee, separate from your ad spend. Your ad budget goes straight to Google or Meta, never through me.
Foundation
Google Ads done right, with every lead and sale tracked.
$750/mo
Ad spend up to $5,000/mo
- Google Ads management
- Lead or purchase tracking
- Monthly report and call
- Direct line to me
Revenue
Know exactly what your ads earned, down to the order.
$1,250/mo
Ad spend up to $15,000/mo
- Everything in Foundation
- Revenue tracking, click to sale
- Store or CRM connection
- Live client dashboard
- Check-ins every two weeks
Fractional CMO
A marketing lead for your business, without the salary.
$2,000+/mo
Google and Meta, any spend
- Everything in Revenue
- Meta ads management
- Quarterly marketing plan
- Website, store and vendor guidance
- Weekly check-ins
One-time onboarding: $1,250Covers the full tracking build, account cleanup and your dashboard.
Add Meta ads: +$400/moAvailable on Foundation and Revenue plans.
Month-to-monthCancel with 30 days’ notice. Call tracking line costs are billed at cost.
Get a free Google Ads audit
A written review of your account from someone who spent six years at Google. Yours to keep, whether or not we work together.
- Where your budget is being wasted right now
- Whether your conversion tracking can be trusted
- Specific fixes, ranked by impact
- What it would take to track real revenue, not just clicks
Rather talk? Call or text (248) 284-3015 or email hello@unrivaledsem.com.
Request your audit
Questions
Is the audit really free?
Yes. You get a written review with specific recommendations. If you want to make the fixes yourself, go for it. If you want help, we’ll talk about it.
Do I need special software for revenue tracking?
No. Online stores on Shopify, WooCommerce or BigCommerce already have what I need. For lead-based businesses, I connect to your CRM, or a simple shared Google Sheet where you mark which leads became customers works fine.
Who owns the ad account?
You do. I work inside accounts you own and pay for directly. If we stop working together, everything stays with you, including the tracking.
How long before I see results?
Tracking fixes show up right away: you’ll see where leads come from within the first few weeks. Campaign improvements usually show in month two and three as I cut waste and shift budget toward what sells.
Do you work with online stores outside Michigan?
Yes. I’m based in Owosso, Michigan, and work with local businesses here and online stores anywhere, over phone and video.
What do you need from me to start?
Admin access to your Google Ads account, your website or store, and a way to see which leads or orders came from ads. I walk you through every step.